Frequently Asked Questions

Bra Fitting FAQ's

This is the question we get most often. Lilianna Mann, professional bra fitter extraordinaire - created a video to show you a step-by-step guide on how to measure your own bra size.

We're always here to help and would love to support you by offering a free professional bra fitting. Simply book a bra fitting and our appointment coordinator will contact you.

*1st measurement is for the band size. Erin's band size = 36"
*2nd measurement is to help determine the cup size. Across the largest part of Erin's bust = 40"
*Count the # of inches between the 1st and 2nd measurements, so 40 - 36 = 4

This will tell you how many letters to count, starting with A, then B, C, D, E, F and so on. We know we have to count 4 letters, so we know Erin's cup size is a D.
**Add that to the 1st measurement and you get a 36D**

Our expert bra-fitting consultants will first take the correct measurements to determine your bra size, and then will ask about individual figure concerns, lifestyle needs and personal style preferences. They will then recommend one bra/style for you to try on, will discreetly check the fit and then give recommendations to help you select the perfect bra wardrobe.

Watch a short video of what to expect from a fitting:

Although an appointment is not required, we do still recommend making one, as there may be a wait for a fitting room during busier times. You can make an appointment directly on our website here.

You can follow this link here and book it directly on our website. You can also call a store directly or send them an email. Find all the stores' contact info at the link here.

Yes, please follow the instructions on our book an appointment page, and select the # of people in your group.

The entire process can take anywhere from 10 to 30 minutes. A thorough fitting should never be rushed! A comfortable setting is key to a positive bra-fitting experience and our consultants will go out of their way to make you feel comfortable and at ease. A good bra-fitting should provide knowledge, insight and self-awareness, so that you leave the store looking and feeling your best, thanks to your new bras.

Statistically, 90% of women are wearing the wrong bra size! The breast is not a muscle, it is delicate glandular tissue which, whether large or small, needs to be supported, especially as we age. A properly fitted bra can help reduce back pain and headaches for large breasted women, and can help improve posture, overall appearance and enhance self-esteem for all women. The right undergarments play an important role in helping to enhance how your clothes fit and look on your body.

We recommend every six months to a year. Breast size and shape fluctuates continually throughout our life for many reasons such as diet, weight changes, exercise, medications, pregnancy, menopause or illness.

a. You can’t wait to take it off!
b. The wires hurt = the band is too small, or the bra sits too low on the ribcage.
c. The wires poke on the side = a larger band or cup size is needed.
d. The middle front rides up away from the body = cups are too small.
e. The band rides up = it’s either too big or has lost elasticity.
f. The shoulders hurt = more support is needed with a smaller band and larger cups or a style with wider or padded straps.
g. Straps fall off the shoulders = they need to be tightened, they have lost elasticity, or your shoulders may be sloped, requiring a bra with straps that are closer together at the back.

Where are your stores?

1925 Avenue Road
Toronto, ON M5M 4A2

See map of location

P: 416-780-1726

2901 Bayview Avenue
Toronto, ON M2K 1E6

See map of location


196 Lakeshore Road East
Oakville, ON L6J 1H6

See map of location


Online Ordering Help

If your order has not yet been shipped, we may be able to make changes, or to cancel the order at your request. Contact us by email or phone 416-913-7991 ext. 22 with your request. Please have your Order # handy.

Currently, when placing an online order for Pick Up, you will see only 1 location option available; 1925 Avenue Rd.

Please ensure you have received an email from us, indicating that your order is ready for pick up.

If you would like to pick up your order at a different location, please write your request in the 'Add/Edit order note’ section on the ‘cart’ page.

Yes, please write this in the ‘Add/Edit order note’ section on the ‘cart’ page. Or you can send us an email with your Order # and your preferred store pick up location.

We accept Apple Pay, American Express, Diner's Club, Discover, Google Pay, MasterCard, PayPal, Shop Pay, VISA

Yes. Visit, or scroll to the bottom of any page and select United States from the drop-down menu.

Products labelled 'Pre-Order' can take 1-2 weeks, or they will have an estimated ship date on the product page.

If your items are all in-stock it may be a few days (1-3) until we ship your order. Some items come from different stores and may need to be consolidated at one location.

We most certainly can. If you see a slash '/ ' through your size and it says 'SOLD OUT', click the 'Notify me when available' button, and follow the instructions to fill out your contact information.

If and when the item is either back in stock, or becomes available for us to order in from our vendor - you will get an email notification that it is available for purchase.

Please note, this does not reserve the item for you, and there may be others receiving the same notification.

We have a fantastic relationship with all our vendors, and are able to order in anything they have in stock, even if it's not shown on our website or in stores. Please contact us by email or by phone 416-913-7991 ext. 22 and we will be happy to look into it for you.

Gift Cards can only be used for purchases on our website (cannot be used at physical stores).

Gift Certificates can only be used for purchases at our physical stores (cannot be used on our website).

How To Care For My Lingerie?

Below are some instructions, and you can also watch an instructional video.

1. Wash your bras by hand, every other wear using a small amount of lingerie wash. If washing one bra, you can use a large bowl filled halfway with lukewarm water and a small amount of lingerie wash. Make sure the wash you use is thoroughly mixed and diluted in the water.
2. Submerge your bra for just a few minutes. Lingerie washes are specially formulated to remove our body oils and any dirt, without damaging the delicate fabrics and lace (there is no need for harsh scrubbing, just let it soak for a little).
3. Rinse in clean water
4. Let drip dry or lay flat
5. Remember not to fold your molded bras, it could damage the shape

Watch Liliana Mann as she explains and demonstrates how to wash your bras:

a. Wash bras after every other wear.

b. Hand wash delicates using gentle detergent such as Eucalan or Forever New.

c. If you must wash in a machine, turn delicates inside-out and fasten clasps. Always use a lingerie or wash bag.

d. Hang to dry. Never put lingerie in the dryer.

e. Always fold bras and panties carefully, don't crush them.

f. Stack molded bras in your drawer to avoid ripples in your cups. Never fold the bra cups inwards.