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The majority of women who come into our stores, want a seamless bra and are adamant that it’s the only style of bra to wear. Why? They always tell me “they don’t want the bra to show”. (Very few women want attention directed to their chest.) I’m always amazed by this statement and this aversion …

It’s interesting – the first thing many women look at when trying on a new bra is their back – to see if they can see any ‘back fat’. It makes me wonder if they’re buying the bra for breast support or to eliminate back fat! I think we are all influenced, to some degree, by …

I went to a gorgeous wedding recently – everything was beautiful – the bride, the wedding party, the music and the flowers. I thoroughly enjoyed myself, danced up a storm and the food was heavenly (yummm). But, you know me, I also had my eye on all the dresses – my ‘super-lingerie-vision’ always kicks into …

I know my staff think that I watch a lot of TV, because I’m always telling them about something I saw – most often lingerie related of course. But, the truth is I don’t watch that much, it just seems like I do because I have TV-lingerie-karma. Whenever I do turn on the box, sure enough I …

Special Empreinte Contest For the month of March, when you purchase any Empreinte bra, enter your name to win an Empreinte bra & panty set from the Spring 2012 collection.  There are 7 sets to be won, so get shopping and enter soon!