For as long as I can remember, I have been passionate about lingerie. Linea Intima was born from that passion, from my love of luxurious intimates and my quest to improve women’s lives, one bra at a time. I want every Linea Intima customer to experience the confidence and pleasure that comes from wearing the perfect lingerie!
Linea Intima Milestones:
1997
Linea Intima was founded in Toronto, by Liliana Mann.
In February, we opened our first Linea Intima store in Richview Plaza, Etobicoke.
1999
In November, we opened our second Linea Intima store on Avenue Road in Toronto.
2000
Our first printed Newsletter debuted.
2001
We proudly introduced our mastectomy bra-fitting service.
In October, we launched our first Breast Cancer support program.
2002
We launched our first website.
2004
We opened our first shopping centre location in Bayview Village, North York. It is now our flagship location.
2005
We hosted our first Get a Lift, Give a Lift event in support of local women’s shelters.
2006
In April, we opened our fourth store on the quaint main street of Unionville.
2008
In September, we took our first step outside of the GTA and opened in London Ontario’s Richmond Row shopping district.
2009
Owner, Liliana Mann’s, first appearance on CBC’s Steven and Chris show.
In August, we gave our Avenue Road store a facelift.
In September, our Linea Intima Head Office was expanded.
2010
We rebranded our look – updating our corporate icon colour from peach to fuchsia pink, changing our tagline to Lingerie, Luxury, Love and giving our iconic bustier logo a fresh, new makeover.
Our flagship Bayview Village store was renovated to reflect our rebranding and contemporary new image.
2011
Linea Intima is nominated for The Best of Intima magazine, ‘Best Shop Awards.’
In June, we launched a strategic alliance with Andrews, one of Canada’s leading fashion retailers, and opened our first downtown Toronto store, a shop-within-a-shop boutique in Andrews, Hazelton Lanes.
In July, we opened our seventh store in charming downtown Oakville.
In October, our updated and user-friendly new Linea Intima website was relaunched, including the premiere of owner Liliana Mann’s lingerie blog.
2012
Linea Intima will celebrate its 15th anniversary.